Efficient customer service generates benefits such as customer loyalty or customer retention, generation of positive word of mouth, creation of a competitive edge which also is the organisational strength, and staff or subordinates’ job satisfaction. Customer’s satisfaction is majorly affecting customer retention, which impacts by the value of customer care and services they received. (Mascareigne, 2009) From satisfied customers will create positive word of mouth and those will generate more opportunities to get more new customers. Word of mouth, generally comes from loyal customers.