Why and How Strategic Alliances
Are Advantageous
♦They expedite the development of promising new technologies or products.
♦They help overcome deficits in technical and manufacturing expertise.
♦They bring together the personnel and expertise needed to create new skill sets and capabilities.
♦They improve supply chain efficiency.
♦They help partners allocate venture risk sharing.
♦They allow firms to gain economies of scale.
♦They provide new market access for partners.