In traditional media, newspapers, radio and television can cause information overload and change the perception of the audience (Janoschka, 2004). The Internet is not exempt from this danger, but has the potential to do something different, because it can directly reach the target audience and interact with it. A function of memory is to forget, especially information that is not significant. The challenge of advertising is to make you remember the ads. The purpose is to sell. The good publicity convinces the viewer to buy the product. This requires creating an attractive brand image and strengthening it with each ad. Advertising employs both verbal and nonverbal elements that are composed to fill specific space and time formats determined by the sponsor. Advertising reaches people through a channel of communication referred to as a medium. Today, technology enables advertising to reach its’ target audience efficiently through the Internet.
In the 1990’s, the Internet