Recently L’Oreal China launched a new advertising campaign for the Mininurse Professional UV cosmetics line targeting women 18 to 25 years of age.
The ads communicate the benefits: UV protection, daytime skin-whitening action, and nighttime hydrating action.
Higher and the emphasis is on long-lasting coverage.” Armed with this knowledge, L’Oreal devotes more development time to compacts rather than liquids. The researchers have also learned that the typical Japanese woman cleanses her face twice a day.