He saw a large red banners discounted products attracted the attention of customers, enabling customers to buy into your product like red because it was featured in the eye of the client. This is covered in chapter 5.1 under feeling, sensation, and sentiment and 5 types of emotion ‘’by selling of product in sets they get customer to spend more money on their product. Even thought the price perception (Chapter 6.1) is that the price of each item is lower, the total amount spent is higher. ‘’ They used a picture of the product to promote instead of the name on the board. It has seen a real interesting worth buying more. ‘The customer motivation and expectation is increased when the product is show in a beautiful photo. This is discussed in chapter 5.2 motivation and expectation.
In conclusion; the article discusses how customer emotion, perception and motivation are used by product and allows customers to access the attraction is simple interest in the product.