1. How do we think
Negatives
Do we draw our identity from what we make or deliver?
When we think about designing something new, do we start from what we alreadydo or do we start by looking at solving a problem for customers?
Do we invest in new ideas because they are “cool” or because we can solve more problems for our customers?
Do we have difficulty differentiating ourselves from competitors because it’s hard to compare what we have to offer with what they have to offer?