ing target markets, especially associations. The newsletter can be synergistically
marketed in conjunction with the Maya Peace Park (a joint organization
of preserves in Mexico, Guatemala, and Belize). A familiarization
tour (or FAM) is an inexpensive means of acquainting key industry professionals
with the experience of the Lacandon. The invitation list could include
travel writers and environmental magazine editors. The tour would
provide a firsthand experience of the uniqueness of the Lacandon culture.