coaching has a proven impact: add coaching to an initiative and people will focus on that initiative more. Add coaching to training and people learn more, up to 6 times as much in some cases. coaches are like midwives for change: they know when change is coming, when it's here, when it needs a nudge, and when it's happening too fast. as change catalysts, coaches assist with managing the speed of change and smooth transition through change. with our understanding of how the brain works - there is an inbuilt resistance to change, and minimizing the stress response, and error detection of the amygdala through actions like naming and normalizing - we can make this process less painful. Change can be deeply challenging and emotional change required in organizational transition requires hard-wiring of new learning through insight and action. coaches are the perfect people to have around to facilitate this process