In addition to this already-extensive set of information, many customers have begun to realize that a small set of identity information
is sufficient for businesses to acquire extensive additional information from other businesses or data collection agencies.
Accordingly, it is not surprising that customers want the ability to browse and even shop at a web site with some assurance that their
information will not be used for nefarious purposes. Moreover, customers are quite wary of data being collected without their
awareness or consent; they do not like the feeling of being monitored.