When scanning the environment for strategic threats and opportunities, managers tend to categorize the different companies in their industries into several kinds of strategic groups: core, secondary, and transient firms.
The first kind of strategic group consists of core firms, that is, central companies in a strategic group. Secondary firms are firms that use related but somewhat different strategies than core firms. Managers are aware of the potential threats and opportunities posed by secondary firms. However, they spend more time assessing the threats and opportunities associated with core firms.
When scanning the environment for strategic threats and opportunities, managers tend to categorize the different companies in their industries into several kinds of strategic groups: core, secondary, and transient firms. The first kind of strategic group consists of core firms, that is, central companies in a strategic group. Secondary firms are firms that use related but somewhat different strategies than core firms. Managers are aware of the potential threats and opportunities posed by secondary firms. However, they spend more time assessing the threats and opportunities associated with core firms.
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