Principal Offensive Strategy Options
♦Use a cost-based advantage to attack competitors on the basis of price or value.
♦Leapfrog rivals as a first adopter of technology or by being first to market with products.
♦Adopt and improve on the good ideas of other firms (rivals or otherwise).
♦Use hit-and-run or guerrilla warfare tactics to grab sales and market share.
♦Launch a preemptive strike to secure an advantageous position that rivals cannot easily duplicate.