A range of factors influence the success or failure of a product. This paper has investigated the
openability of packaged consumer goods. It is easier to evaluate openability when judgement of
the handling elements is segmented. The extended method for satisfaction offers a broader understanding
of the handling elements’ impact on customer satisfaction. For instance, the present study
shows that both older and younger panellists were dissatisfied with the plastic bottle with a CRC cap
(package F). But the reasons for being dissatisfied differed between the two groups. Some of the
older panellists could not even open the package and were therefore obviously dissatisfied. All of
the younger panellist were able to open the CRC cap but were dissatisfied with the package anyway
because of issues regarding, for example, resealability. With the extended method, these differences
are displayed, and therefore, the extended method presents a more nuanced picture of the investigated
panellists’ evaluations.