Analytics and Measurement
This the final piece of the puzzle. You
have just spent a considerable amount
of your budget on everything I’ve
previously described. You understand
your audience and the competition; you
have provided your customers with the
perfect brand experience and they seem
to be finding your content and product.
You have commissioned your writers and
photographers, and are commissioning
SEO Magicians to get people to your site.
That’s it, all done, right? Nope!
Three simple words: Measure, Understand,
Evolve. Don’t underestimate the time you
will need to spend running through all of
the metrics and analytics available to see if
your master plan has worked.
These specialists will advise you on how
to set up the right analytics tools (measure),
before sitting down on a regular basis to
look though the results (understand) and
provide proactive suggestions on how to
fine tune the strategy (evolve).