mcdonald's will also introduce menu changes The company believes that there are three basic customer tiers value-conscious dinners , less price-sensitive dinners loyal to the core menu item of big macs and fries, and upper-level consumers Who are willing to buy premium item. in China,
Mcdonald's launched nine produce prices at us 60 cents or less. it will also launch a rice burger. first introduced in Taiwan, targeted at higher spending consumers
clearly, Mcdonald's remains a brand to watch in China in spite of the strides made by Colonel sanders, KFC army fears triggered by bird flu might convince Chinese consumers to enjoy a big mac or rice burger instead of the colonel' fried chicken nutritional concerns that have cast a shadow in developed markets are less an issue in China. as tim fenton pointed out, "China is obviously the biggest opportunity that We have going right now