General Company Description ............................................................................ 5
IV. Products and Services............................................................................................ 6
V. Marketing Plan ....................................................................................................... 7
VI. Operational Plan .................................................................................................. 16
VII. Management and Organization ......................................................................... 21
VIII. Personal Financial Statement ............................................................................. 22
IX. Startup Expenses and Capitalization ................................................................ 23
X. Financial Plan ....................................................................................................... 24
XI. Appendices ........................................................................................................... 27
XII. Refining the Plan ..............................