Research Instrument
A questionnaire was used as an instrument for data collection. The questionnaire instrument consisted of 5 parts as follows;
The first part contained general background which included gender, age, nationality, occupation, purpose of traveling, and frequency of visits.
The second and third parts included 5 factors according to service quality dimensions of the SERVQUAL system: tangibility, reliability, responsiveness, assurance, and empathy based on Parasuraman et al. (1988). The researcher explored customers
Research InstrumentA questionnaire was used as an instrument for data collection. The questionnaire instrument consisted of 5 parts as follows;The first part contained general background which included gender, age, nationality, occupation, purpose of traveling, and frequency of visits.The second and third parts included 5 factors according to service quality dimensions of the SERVQUAL system: tangibility, reliability, responsiveness, assurance, and empathy based on Parasuraman et al. (1988). The researcher explored customers
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