4.2. The survey instrument
We used Cadogan et al.'s (2001) measure of EMO behavior
to capture the degree to which firms behave in a market-oriented
way in their export operations. The instrument contains items to
capture firms' levels of export market intelligence generation,
dissemination and responsiveness. We included an additional
item from Cadogan et al.'s (1999) response scale in the
responsiveness measure.