When she began her business, she didn't have a marketing budget, but she believed that if you put the product into the customer's hands, its quality would speak for it self. She started by giving free demonstrations and make overs using her own products anywhere she could: in hotels, beauty salons, subway stations and even on the street. Most importantly, she pioneered the idea of a gift with purchase. No one had ever heard of this before, free creams, free lipsticks! She began by giving away free samples and then moved on to giving away extra products with a purchase. These days many companies use this marketing technique, but fifty years ago the idea was revolutionary.