The world wide annual expenditures for cosmetics is estimated at
U.S.$18 billion, and many players in the field are competing aggressively to
capture more and more market. Hence, companies are interested to know about
consumer’s attitude towards cosmetics so as to devise strategies to win over
competition. The main purpose of this article is to investigate the influence of
attitude on cosmetics buying behaviour. The research question is “what kind of
attitudes do the customers have towards buying behaviour of cosmetic
products?” A questionnaire was developed and distributed to female consumers
in Bangalore city by using convenience sampling method. 118 completed
questionnaires were returned and then 100 valid were analyzed by using
ANOVA, mean and standard deviation. The result of the study confirms that
age, occupation, marital status have positive influence towards cosmetic
products. But income does not have any influence on the attitude towards
cosmetic products.