In summary, our findings are consistent with others,8 ,9 which suggest that PoS displays are likely to be harmful; our findings also support that PoS tobacco displays can be a highly effective avenue for promoting tobacco brands to young people in countries where tobacco marketing is highly regulated, increasing smoking susceptibility among young people who have never smoked. Similarly, our findings suggest that banning tobacco displays in a phased manner should not be imitated by other countries in the future.