Makeup is femininity made tangible. Makeup can mean a lot of different things to a lot of
different women. For many, makeup is a way to invoke one’s self (LaBelle, 1988). Using
different products and colors, women can use makeup to explore and portray their own
individuality. According to Beausoleil (1992), many women report having different makeup
routines depending on what they expect to do during the day. Women often engage in specific
appearance practices to distinguish between day and night looks, basic looks and looks for
special occasions, etc.” (Beausoleil, 1992).