Lowest cost products. A business obtains the bulk of all market share by
relentlessly driving down its costs, which allows it to maintain low price
points. This calls for excellent production and logistics processes.
The resulting products must meet a reasonable quality standard, but will likely
leave room on the periphery for higher quality or more innovative niche
products that sell at higher prices.
• Faster cycle time. A company can refine its new-product development
process to increase the speed of new product rollouts, thereby trumping
competitor offerings with new designs on a regular basis. This approach is
particularly common in the consumer products arena.