Slow Food views people differently than mass food producers. Slow Food has created the concept of people being slow food co-producers instead of merely apathetic consumers. A co-producer is a consumer that takes interest in who produces the food they eat, the manner in which it is produced, and the complications that arise during the process. Fairs, conferences, markets and other events are coordinated to bring together producers and co-producers to grow a wide-reaching understanding of the importance of food appreciation.