Traditional media is looked at as the most trustworthy and most reliable form of media and news throughout the world. Traditional forms of media include mainstream magazines, TV news stations, newspapers, and radio. The subject of trust is a tremendous advantage for traditional media. When information is taken, or heard, from a source such as a newspaper, magazine, or a radio station, it is automatically considered credible. This is a different case when information is taken from an emerging media source, such as a blog. Usually, the blog, or other emerging media source, has referenced a traditional media source, or the person researching looks up the same information from a traditional media source to validate the information found on a blog or podcast.