Affect refers to the feelings that people experience. This includes emotions and moods.
The media can trigger emotions, especially fear, lust, anger, and laughter. The media also
provide people with lots of opportunities to manage their moods, such that when we are
feeling stressed with all the problems in our real lives, we can chill by listening to music,
forget our problems by watching television, or lose ourselves in the experience of playing
games on the Internet.