Prior to the membership chives, KUVO staff and volunteers engaged in extensive business-to-business marketing. The station acquired premiums from retail and restau¬rant establishments the target audience was likely to patronize. Premiums had been offered by organizations such as the Colorado Latino Dance Festival, the Shrine Circus, and Los Cabos Mexican restaurant. Different premiums were offered for certain hours at different levels as inducements to call in pledges. The most popular pre¬mium was the KUVO T-shirt, which bore the logo of various special programming shows. There had been numerous designs over the years, all made by local artists.