In conclusion, it is necessary to say that La Tomatina Festival in Spain is one of the most popular events in the world. It is the symbol of unity and friendship.The positive socio-cultural impacts of the event are based on people’s unity and friendship, while the negative impacts of this food festival are focused on uncivilized and unethical behavior of the participants and on high risk to suffer from injuries, hypothermia, heart attack, anxiety attack and others. That is why it is very important to find those strategies that will help to minimize the negative impacts and to maximize the positive ones.