Money Savings
Small-business buyers may find that the direct marketing efforts of other businesses helps reduce company expenses on key products. Many sales catalogs, fliers and Web ads often feature coupons or savings code that allow the buyer to save a specific dollar amount or percentage off a purchase price or provide the buyer with an order upgrade or additional products. Likewise, the small-business seller may find that similar incentives also encourage his own buyers to purchase. In these instances, the seller receives a fast sale while the buyer acquires needed or wanted products at a reduced price.