Historical-cost-based accounting measuresare usually inadequate for evaluating economic returns on new investments, and in some cases, create disincentives for expansion. Despite these problems, managers can use historical-cost ROIs to evaluate current performance by establishing target ROIs. For Hospitality Inns, we need to recognize that the hotels were built in different years, which means they were built at different construction-price levels. The firm could adjust the target historical-cost-based ROIs accordingly, say, by setting San Francisco’s ROI at 26%, Chicago’s at 18%, and New Orleans’ at 19%.