Problems with fragmented logistics
• The aim of each department generally come into conflict to others.
• The different activities of logistics are very closely related, and policies in one part inevitably affect operations in another, and habitually conflict.
Problems with fragmented logistics
Marketing wanted:
• high stocks of finished goods to satisfy customer demands quickly.
• a wide range of finished goods always held in stock.
• locations near to customers to allow delivery with short lead times.
• production to vary output in response to customer orders.
• emphasis on an efficient distribution system.
• an optimistic sales forecast to ensure production was geared up for actual demand.