How do people become motivated and exhibit online interaction and involvement.
The two motivation systems work in parallel to guide our central nervous system’s responses to external stimuli.
There are 5 assumptions on limited capacity model of mediated motivated message processing (Lang, 2000, 2006).
1. Human are information processors with a limited cognitive capacity.
2. Information processing is relevant to the activation of both motivation systems.
3. Humans receive media in a different format
4. Information processing take place over3me.
5. Human interact with the messages in many ways.