Communication Objective
As a dog owner, Uhr discovered that the lack of packaging for rawhide sticks is often very unhygienic. Uhr took up the challenge to design a package for rawhide sticks which would involve a minimal environmental imprint. On the front, she developed a specific signage system for the size of dog. The use of diagrams with different dogs’ faces, designed an easily recognizable stick-sizing system for the consumer. The package design is intended to be a collector’s item; environmentally sensitive by being refillable with new rawhide sticks.
Tools used
Photoshop was used to edit scanned drawings, adjust contrast, and colour experimentation. Illustrator was used to lay out the flat package design composition, and create the branding and typography features. Kuler was used for colour palettes of the front diagrams.