FrOM the DesKtOp tO the sMartphOne anD tabLet Today, social, mobile, and local marketing are the fastest growing forms of online marketing (Figure 7.1). It’s taken five years for this new landscape to emerge, and firms are still learning how to use the new social and mobile marketing technologies. By 2012, mobile marketing had already overtaken social marketing using tra- ditional Web browsers on the Web. In 2013, spending on mobile marketing will be