In the short term, both families and companies often need to use their reserves , that it take cash from savings and investments if the difficulties continue, they can borrow money using their assets, that is by re-mortgaging their home, office or factory By using these reserves or assets, individuals and businesses can survive until their situation improves. Losses are relative: losing several million pounds is unthinkable for a family, but may only be a small percentage of a medium-sized company's revenues.