This study reveals that almost half of the consumers own only one credit card, and 20 % of
them use kore than three cards. Card users are almost divided equally in terms of the period
they are using their cards (less than four and more than five years). The majority of the card
users (54 %) have a total card spending limit of $1200 or less. On the other hand the highest
International Journal of Social Sciences Vol. III (4), 2014
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limit of $5000 or more is granted to only 5 % of the population. There is also a new govevnment regulation imposed on this top limit that it would not exceed the total montly income of the persons.The usage of credit cards is divided ino two groups. The majority of the people (80 %) use POS terminals in their spendings and the rest (20 %) submit their cars online.The fraud on POS terminals is also seen but not so widespread where consumers are warned to enter their information directly by themselves but not through intermediadies. Credits cards are mostly (41 %) used for grocery spendings (Foodstuffs, detergents, small house appliances etc.). Clothing, sunglasses, accessories, shoes etc. take the second place. Apart from user-name and password the majority of the consumers (62 %) do not need to use another security tool while shopping online. On the other hand 23 % of the respondents use virtual cards and 15 % “3-D secure” system. Any claims or complaints about the credit cards is mostly directed to the point of sale authorities (55 %); rather than the bank or the issuer of the card (27 %) The most important reason for the cancelled cards in the past two years is that the consumers could not be able to pay their debts regularly (36 %). The other resons are, long idle time of not using the credit card ’24 %) and the desire of the consumers to get rid of their excessive cards (23 %). The great majority of the card-holders do not use the maximum limit of their cards (85 %) and oly 3 % who do so... This is escepially true for those consummers with lower incomes. People who achieve to pay their credit card debts fully and timelyare not so many (17 %). 77 % of such people fail in this respect. Accumulation of debt causes many defaults of payment and many cases are brought to lawcourts in this respect.26 % of the consumers get excited as the due date of tneir cards approaches. On the other hand 63 % of them do not care much about this matter. Psychographical factors play less and people prefer to steay calm. The consumers who pay less attention to the prices of the products and services as long as they use credit cards is around 70 %. A minority of 18 % rejects this idea. This does not prove that credit card users are less sensitive to price in all their spendings but there is an evidence that they act more free when using using credit cards than when they spend out of pocket. 74 % of the population sees credit cards as a symbol of prestige. Only 13 % of them declines it. This was more evident in last decades when credit card usage was not widespread so much as today. Granting installments to credit cards at the purchases is favored by the people (73 %) . Only 19 % of the consumers oppose to this situation. Installments are applied to all spendings regardless of their magnitude except foodstuffs and other store items.Consumers do not have a complete trust to online shopping by credit cards (65 %). People who have trust is only 19 % of the population. There are many frauds and cheatingz in this respect, however less people prefer to use virtual cards and similar care to avoid it. 80 % of the respondents believe that it is hard to control the expenditures by using credit cards. Only 10 % of them rejects this idea. Postponing the payment dates appear as an advantage to them. Only one fourth of the population thinks that their budgets will not allow excessive spendings even they use credit cards. 50 % of the people think the other way round. Rate of those who perceive the credit cards as a sign of modernity is 55 %. 29 % of the consumers rejects it. People who regard the interest on default, partial payment, commission on service etc. As reasonable do not exceed 19 %. A majority of 74 % do not accept this idea. People do not accept the proposition that spending with credit cards is more advantageous than spending with cash (56 %). Only 23 % of them accepts this proposition. Those who think that spending abroad by credit cards grants them self-confidence consist 68 % of the population. Those opposing to this idea remains at 17 %, and 47 % of the consumers think that tey own excessive number of credit cards. 25 % of them do not adopt this idea. Only a minority of the consumers cancelled their cards because of high membership fees (24 %). This action is not favored by 43 % of the consumers. Membership fees are restricted recently to certain conditions by law. 79 % of the consumers support credit card usage. Those who yearn for the ‘good old days without credit cards are not many
International Journal of Social Sciences Vol. III (4), 2014
96
(14 %). . These are especially elder and retired people. Complsive buying behavior is significantly and positively related with overspending and with, risk-taking, power-seeking, self-confidence, self-esteem and excitement. On the other hand no statistical evidence is found between compulsive buying behavior and prestige-seeking. A significant positive relationship is found betwen compulsive buying behavior and price sensitivity, where price conscious consumers agreed with the idea that using credit cards drive them to spend more and they admit (strongly agree) that they lose control from time to time and do purchases that they cannot afford with their credit card. (an inverse conclusion of what was expected while formulating the hypothesis).
การศึกษานี้พบว่า เกือบครึ่งหนึ่งของผู้บริโภคเป็นเจ้าของบัตรเครดิตเดียว และ 20% ของพวกเขาใช้ kore บัตรสาม ผู้ใช้บัตรได้เกือบหารในรอบระยะเวลาพวกเขาจะใช้บัตรของพวกเขา (น้อยกว่า 4 และมากกว่า 5 ปี) ส่วนใหญ่ของบัตรผู้ใช้ (54%) มีทั้งหมดบัตรใช้จ่ายวงเงิน $1200 หรือน้อย ในมือสูงสุดสมุดรายวันระหว่างประเทศสังคมศาสตร์ III (4), 201495limit of $5000 or more is granted to only 5 % of the population. There is also a new govevnment regulation imposed on this top limit that it would not exceed the total montly income of the persons.The usage of credit cards is divided ino two groups. The majority of the people (80 %) use POS terminals in their spendings and the rest (20 %) submit their cars online.The fraud on POS terminals is also seen but not so widespread where consumers are warned to enter their information directly by themselves but not through intermediadies. Credits cards are mostly (41 %) used for grocery spendings (Foodstuffs, detergents, small house appliances etc.). Clothing, sunglasses, accessories, shoes etc. take the second place. Apart from user-name and password the majority of the consumers (62 %) do not need to use another security tool while shopping online. On the other hand 23 % of the respondents use virtual cards and 15 % “3-D secure” system. Any claims or complaints about the credit cards is mostly directed to the point of sale authorities (55 %); rather than the bank or the issuer of the card (27 %) The most important reason for the cancelled cards in the past two years is that the consumers could not be able to pay their debts regularly (36 %). The other resons are, long idle time of not using the credit card ’24 %) and the desire of the consumers to get rid of their excessive cards (23 %). The great majority of the card-holders do not use the maximum limit of their cards (85 %) and oly 3 % who do so... This is escepially true for those consummers with lower incomes. People who achieve to pay their credit card debts fully and timelyare not so many (17 %). 77 % of such people fail in this respect. Accumulation of debt causes many defaults of payment and many cases are brought to lawcourts in this respect.26 % of the consumers get excited as the due date of tneir cards approaches. On the other hand 63 % of them do not care much about this matter. Psychographical factors play less and people prefer to steay calm. The consumers who pay less attention to the prices of the products and services as long as they use credit cards is around 70 %. A minority of 18 % rejects this idea. This does not prove that credit card users are less sensitive to price in all their spendings but there is an evidence that they act more free when using using credit cards than when they spend out of pocket. 74 % of the population sees credit cards as a symbol of prestige. Only 13 % of them declines it. This was more evident in last decades when credit card usage was not widespread so much as today. Granting installments to credit cards at the purchases is favored by the people (73 %) . Only 19 % of the consumers oppose to this situation. Installments are applied to all spendings regardless of their magnitude except foodstuffs and other store items.Consumers do not have a complete trust to online shopping by credit cards (65 %). People who have trust is only 19 % of the population. There are many frauds and cheatingz in this respect, however less people prefer to use virtual cards and similar care to avoid it. 80 % of the respondents believe that it is hard to control the expenditures by using credit cards. Only 10 % of them rejects this idea. Postponing the payment dates appear as an advantage to them. Only one fourth of the population thinks that their budgets will not allow excessive spendings even they use credit cards. 50 % of the people think the other way round. Rate of those who perceive the credit cards as a sign of modernity is 55 %. 29 % of the consumers rejects it. People who regard the interest on default, partial payment, commission on service etc. As reasonable do not exceed 19 %. A majority of 74 % do not accept this idea. People do not accept the proposition that spending with credit cards is more advantageous than spending with cash (56 %). Only 23 % of them accepts this proposition. Those who think that spending abroad by credit cards grants them self-confidence consist 68 % of the population. Those opposing to this idea remains at 17 %, and 47 % of the consumers think that tey own excessive number of credit cards. 25 % of them do not adopt this idea. Only a minority of the consumers cancelled their cards because of high membership fees (24 %). This action is not favored by 43 % of the consumers. Membership fees are restricted recently to certain conditions by law. 79 % of the consumers support credit card usage. Those who yearn for the ‘good old days without credit cards are not manyInternational Journal of Social Sciences Vol. III (4), 201496(14 %). . These are especially elder and retired people. Complsive buying behavior is significantly and positively related with overspending and with, risk-taking, power-seeking, self-confidence, self-esteem and excitement. On the other hand no statistical evidence is found between compulsive buying behavior and prestige-seeking. A significant positive relationship is found betwen compulsive buying behavior and price sensitivity, where price conscious consumers agreed with the idea that using credit cards drive them to spend more and they admit (strongly agree) that they lose control from time to time and do purchases that they cannot afford with their credit card. (an inverse conclusion of what was expected while formulating the hypothesis).
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การศึกษาครั้งนี้ พบว่า เกือบครึ่งหนึ่งของผู้บริโภคเองเพียงหนึ่งบัตรเครดิต และ 20% ของ
ใช้ Kore กว่าไพ่สามใบ ผู้ใช้บัตรจะแบ่งในแง่ของระยะเวลา
พวกเขาใช้การ์ดของพวกเขา ( น้อยกว่า 4 และกว่าห้าปี ) ส่วนใหญ่ของการ์ด
ผู้ใช้ ( 54% ) มีวงเงินการใช้จ่ายผ่านบัตรรวมของ $ 1 , 200 หรือน้อยกว่า บนมืออื่น ๆสูงสุด
วารสารสังคมศาสตร์ ฉบับที่ 3 ( 4 ) , 2014
จำกัด 95 $ 5000 หรือมากกว่า จะได้รับ เพียง 5% ของประชากร นอกจากนี้ยังมีใหม่ govevnment ระเบียบที่กำหนดในด้านบนนี้ จำกัด ว่า จะไม่เกินรายได้ รายเดือนทั้งหมดของคน การใช้บัตรเครดิตคือ อิโนะ แบ่งเป็นสองกลุ่มคนส่วนใหญ่ ( 80% ) ใช้เทอร์มินัล POS ใน spendings และส่วนที่เหลือ ( ร้อยละ 20 ) ส่งรถออนไลน์ ฉ้อโกงบนเทอร์มินัล POS ยังเห็น แต่ไม่ค่อยแพร่หลายที่ผู้บริโภคจะเตือนการป้อนข้อมูลโดยตรงด้วยตนเอง แต่ไม่ผ่าน intermediadies . บัตรเครดิตส่วนใหญ่ ( ร้อยละ 41 ) ใช้สำหรับร้านขายของชำ ( ของกิน spendings , ผงซักฟอก , เครื่องใช้ในบ้านขนาดเล็ก ฯลฯ) เสื้อผ้า , แว่นกันแดด , อุปกรณ์ , รองเท้า ฯลฯ ใช้สถานที่ที่สอง นอกเหนือจากชื่อผู้ใช้และรหัสผ่านส่วนใหญ่ของผู้บริโภค ( 62 ) ไม่ต้องใช้เครื่องมือรักษาความปลอดภัยในขณะที่ช้อปปิ้งออนไลน์ บนมืออื่น ๆ 23 % ของผู้ตอบแบบสอบถามใช้บัตรเสมือนจริงและ 15% " 3-D Secure " ระบบการเรียกร้องใด ๆหรือข้อร้องเรียนเกี่ยวกับบัตรเครดิตส่วนใหญ่จะมุ่งไปที่จุดของเจ้าหน้าที่ขาย ( 55% ) ; มากกว่าธนาคารหรือผู้ออกบัตร ( 27% ) เหตุผลสำคัญที่สุดสำหรับการยกเลิกบัตรใน 2 ปีที่ผ่านมาคือ ผู้บริโภคจะไม่สามารถจ่ายหนี้ของพวกเขาอยู่เสมอ ( 36 % ) การ resons อื่น ๆ
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