1 What is customers problem?
Now power bank is very important because about80% use the smartphone and they need power bank to charge them smartphone , but normal power bank have to charge from electric energy and when they want to go outside they have to wait charge it long time, so we have the new idea to develop normal power bank to be easy to charge and use short time to charge.
2-3 Solution to customers problem
About the product
This product is difference from another power bank in the market because we use Solar cell to charge the energy in the product.
-This product have 20,000 MAH.
- can charge about 6 times.
- use only 50 min to charge for one time.
- Easy to use because if energy in the power bank finish the solar cell will save the energy from the sun automatic.
- The price is about 1000Bah.
- Can charge in the dark because we have 2 storage to keep the energy.
4.Who need it?
The customers who use smartphone.
We focus to students, hiking and working age. Because from survey to every body around us we saw every body use smartphone always and battery finish very quickly.
5. How it can be develop?
Of couse, because we find the new technology to develop the product and we are confidence we can find it because we want to see everybody have the best product in the future.
What is specially in this product?
- Quality standards This product pass from monitoring.
- Low price everybody can buy.
- Easy to Charge because we install solar cell for charge the power bank.
- Have warranty 1 year.
6.Company mission
prominent point of our product is Solar cell size 40w. It can change from sola energy to be electric energy. And the power supply is 20000 MA to smartphone . This product made for who like to traveler and who use smartphone always.
7.The Marketing mix
- Product.
- product outlook, the produce will be middle size and slime.
- quality of produce we have quality standards, and warranty about 6 month.
- the packaging we made from Plastic grade A.
8.The Marketing mix
Cost based pricing.
This produce we sale only 1000 baht.
9.promotional pricing.
If buy 2 have you will got 20% of the second one ,so you have to pay only 1800baht.
10.The Marketing mix
Place: We will rent the land or somewhere to build office to sales and promote the produces. May be near university or in the city.
Promotion:We use sponsorship to promote the promotion.
Example: support money to make team coat of us University and screen logo of product on them coat.
A logo is “Sunshiny”
11. Product Positioning
Product positioning is more for less. Because the product is have quality standards, Easy to Charge, Have warranty, and can charge in the dark. But we sales only 1000 baht.
That mean more benefit for less price.
12. How we can do if no one buy it?
We will sell the idea to some company or join with some company to expand and reduce the risk you are holding.