Marcus GriffithsSWOT ANALYSIS OF PI

Marcus Griffiths
SWOT ANALYSIS OF PIZZA HUT
Is a restaurant chain and international franchise based in Addison,
Texas, USA (a northern suburb of Dallas) specializing in
American-style pizza along with side dishes including (depending
on location): buffalo wings, breadsticks, and garlic bread. Pizza
Hut is the world's largest pizza restaurant chain and is a subsidiary
of Yum! Brands, Inc., whose restaurants total approximately
34,000 restaurants, delivery-carry out units, and kiosks in 100
countries.
The chain was founded as a pizzeria in 1958 by the Carney brothers - Dan and Frank.
Borrowing $600 from their mother, the brothers purchased some second-hand
equipment. The then Wichita State University students took a family pizza recipe,
rented a small building, and opened the first restaurant at a busy intersection in
Wichita, Kansas.
The oldest continuously-operating Pizza Hut in the world is in Manhattan, Kansas, in
a shopping and tavern district known as Aggieville.
SWOT analysis of pizza hut

Strengths
• Part of the largest restaurant chain in the world
• Over 20,000 franchises around the world
• Brand leader in the UK
• Innovative range of pizzas under one roof
• Famous television advertising
• Food attracts people of various ranges from young to old.
• Sound financial situation and international turnover.
• 100% owned by yum!
• Pizza Hut sits on top of global full-service restaurant tree
Weaknesses
• Loyal customers are feeling that the satisfaction of the pizzas is declining.
• While Novak said Pizza Hut’s expansion into China is going exceedingly well,
there is battling problems in New Zealand and Australia.
• There are complex computer systems and internal conflicts from franchisees.
• There is a lack of an organic pizzas, which will limit the target market
Threat
• Rising competition undermines Pizza Hut as consumers go for greater
convenience
• Rising cheese costs threaten margins
• Threat from Dominos pizza, also from Mc Donald’s who have tried to
introduce a new meal that is a Pizza called: McPizza. Marcus Griffiths
Opportunities
• New Pizzas with different crust sizes and flavours.
• Pizza Hut expands Indian market menu and looks to old favourite to bolster
sales in the US
• Pizza Hut targets upscale products and a downscale consumer base
Pizza hut strengths
Through pizza hut being the largest restaurant chain in the world, this obviously
means they dominate their market, and can invest in new products, e.g. new pizzas.
They have low competition, although they do have competitors such as dominos
pizza, yet they have an advantage over these as pizza hut are a restaurant as well as a
take away unlike dominos pizza, this means pizza hut may have more sales therefore
more income, which may help pizza hut with any improvements or adjustments
needed to the business.
Pizza hut has a huge market segment, attracting more customers meaning a higher
percentage in sales, which may lead to greater profits.
Pizza hut weaknesses
Loyal customers are feeling that the satisfaction of the pizzas is declining. This may
lead to low customer satisfaction and a reduction in customers and credibility in the
market, this may lead to customers converting to main competitors such as dominos
pizza.
While Novak said Pizza Hut’s expansion into China is going exceedingly well, there
is battling problems in New Zealand and Australia. This therefore meaning they are
losing money in places such as new Zealand and Australia, this could be due to their
culture and lifestyle, maybe meaning pizza hut need to introduce a more varied range
of products to attract customers of all lifestyles and cultures.
There are complex computer systems and internal conflicts from franchisees, this
leads to de-motivation of staff. Lowering the quality of products (pizzas), service to
customers, and could lead to a lack of new ideas.
There is a lack of organic pizzas, which will limit the target market.
Pizza Hut Threats
Rising competition undermines Pizza Hut as consumers go for greater convenience;
this will lower the amount of sales consumed by Pizza Hut as these sales are going to
smaller companies who are charging less.
Rising cheese costs threaten margins, cheese is essential to the business as it is there
primary good, there for they are unable to go with out it, this may lead to Pizza Hut
eventually buying goods from abroad or buying cheaper brands.
Threat from Dominos pizza, also from Mc Donald’s who have tried to introduce a
new meal that is a Pizza called: McPizza. So Pizza hut will have to improve or
maintain the quality of the pizzas in order to compete with Dominos and McDonalds, Marcus Griffiths
to ensure that Pizza hut dominate this market. They will also have to keep their prices
down and this may lead to them buying good from abroad where it is cheaper.
Opportunities
Pizza Hut can introduce new Pizzas with different crust sizes and flavours. This may
attract new customers with new tastes and this may increase their sales.
Pizza Hut has expanded into the Indian market menu and looks to the old favourite to
bolster sales in the US.
Pizza Hut has targeted upscale products and a downscale consumer base; this will
attract customers who are more willing to buy these Pizzas.
Ansoff’s Matrix
Ansoff’s Matrix shows the main strategic options available to firms.
We believe that the best option for Pizza hut is to introduce new products in existing
market.
So this firm should follow a product development strategy. This may involve
substantial modification of or additions to its present product range, which in turn
might require extensive research and development. So Pizza Hut can introduce a new
Pizza with different toppings in order to widen their product range. Also as Pizza Hut
lead this market segment they have the money to indulge in research and
development.
We feel that Pizza Hut should not follow the strategy of diversification, this is a high
risk strategy as it would be very difficult for them to find a completely different
product as they are un experienced and have limited skills for example in producing
footballs. Customers in this segment would prefer to go to top brands such as Adidas
and Nike.

ผลลัพธ์ (ไทย) 1:

Marcus Griffiths
SWOT Analysis of the Pizza Hut
is a restaurant chain and international franchise in Addison.
, Texas, USA (northern suburbs of Dallas) specializing.
American-style pizza along with side dishes as well. (Depending on
location): buffalo wings breadsticks, and garlic bread. Pizza
is the largest pizza chain in the world. A division
of Yum Brands Inc. restaurants are all about
34 Carried out delivered 000 units, and kiosks in 100 stores.
country.
wires pose a pizzeria in 1958 by Anita P - Dan and Frank.
borrowed $ 600 from my brother to buy some equipment.
equipment Wichita State University and then took a family pizza recipe.
rented a small building and opened the first store at the intersection.
Wichita Kansas
oldest continuously Pizza Hut in the world is in Manhattan, Kansas.
area shopping and a tavern. Aggieville
SWOT Pizza Hut's strengths • Part of the largest restaurant chain in the world. • Over 20000 franchise worldwide. • leading brand in the UK





•ช่วงนวัตกรรมของพิซซ่าภายใต้หนึ่งหลังคา
โฆษณาทางโทรทัศน์ที่มีชื่อเสียง•
•อาหารดึงดูดคนของช่วงต่าง ๆ จากหนุ่มสาวเพื่อเก่า
•เสียงเศรษฐกิจและต่างประเทศหมุนเวียนกัน
• 100% เจ้าของยำ!
•พิซซ่าฮัทตั้งอยู่ด้านบนของแผนภูมิส่วนกลางร้านอาหารครบวงจร
อ่อน
ลูกค้าที่ภักดี•มีความรู้สึกว่า ความพึงพอใจของพิซซ่าจะลดลง
•ในขณะที่โนวัคในฮวาร์กล่าวว่า พิซซ่าฮัทขยายเข้าสู่ประเทศจีนกำลังไปดี,
มีปัญหายเกินในนิวซีแลนด์และออสเตรเลีย
•มีระบบคอมพิวเตอร์ที่ซับซ้อนและความขัดแย้งภายในจาก franchisees
•คือ การขาดของการพิซซ่าอินทรีย์ ซึ่งจะจำกัดตลาดเป้าหมาย
ภัยคุกคาม
•ไรซิ่งแข่งขันทำลายพิซซ่าฮัทเป็นผู้บริโภคไปมาก
สะดวก
•เพิ่มขึ้นชี ทุนคุกคามขอบ
•ภัยคุกคามจาก Dominos พิซซ่า ยังจากแม็คโดนัลที่พยายาม
แนะนำอาหารใหม่ที่เรียกว่าพิซซ่า: McPizza มาร์คัส Griffiths
โอกาส
•พิซซ่าใหม่ขนาดเปลือกแตกต่างกันและรสชาติ
•พิซซ่าฮัทขยายเมนูตลาดอินเดีย และดูเก่าชื่นชอบการส่งเสริม
ขายในสหรัฐอเมริกา
•พิซซ่าเป้าหมายสินค้าหรูและฐานผู้บริโภค downscale
พิซซ่าฮัทแข็ง
ผ่านพิซซ่าฮัทเป็นเชนร้านอาหารใหญ่ที่สุดในโลก นี้แน่นอน
หมายความว่า จะครองตลาดของพวกเขา และสามารถลงทุนในผลิตภัณฑ์ใหม่ ใหม่เช่นพิซซ่า
มีแข่งขันต่ำ แม้ว่าพวกเขามีคู่แข่งเช่น dominos
พิซซ่า ยังมีความได้เปรียบเหล่านี้เป็นพิซซ่าฮัท ร้านอาหาร ตลอดจนเป็น
ใช้เก็บซึ่งแตกต่างจากพิซซ่า dominos นี้หมายความว่า พิซซ่าฮัทอาจมียอดขายเพิ่มมากขึ้นดังนั้น
รายได้เพิ่มมากขึ้น ซึ่งอาจช่วยให้พิซซ่าฮัท มีการปรับปรุงหรือปรับปรุงใดๆ
เพื่อธุรกิจ
พิซซ่าฮัทมีเซ็กเมนต์ตลาดใหญ่ ดึงดูดลูกค้าได้มากขึ้นหมายถึง มาก
เปอร์เซ็นต์ในการขายซึ่งอาจนำไปสู่ผลกำไรที่มากกว่าได้
พิซซ่าฮัทอ่อน
ลูกค้าที่ภักดีมีความรู้สึกว่า ความพึงพอใจของพิซซ่าจะลดลง พฤษภาคมนี้
นำไปสู่ความพึงพอใจของลูกค้าต่ำและลดลูกค้าและความน่าเชื่อถือในการ
ตลาด นี้อาจทำให้คู่แข่งหลักเช่น dominos แปลง
พิซซ่าได้
โนวัคในฮวาร์ขณะกล่าวว่า พิซซ่าฮัทขยายเข้าสู่ประเทศจีนเป็นไปอย่างเหลือแสนดี
ไม่ต่อสู้ปัญหาในนิวซีแลนด์และออสเตรเลีย นี้จึงหมายความว่า จะ
สูญเสียเงินในนิวซีแลนด์และออสเตรเลีย อาจเนื่องการ
วัฒนธรรมและวิถีชีวิต บางทีหมายถึง พิซซ่าฮัทต้องแนะนำชุดเพิ่มเติมแตกต่างกัน
ของผลิตภัณฑ์เพื่อดึงดูดลูกค้าของวิถีชีวิตและวัฒนธรรม.
มีระบบคอมพิวเตอร์ที่ซับซ้อนและความขัดแย้งภายในจาก franchisees นี้
นำไปสู่แรงจูงใจชื่นพนักงาน ลดคุณภาพของผลิตภัณฑ์ (พิซซ่า), การบริการ
ลูกค้า และอาจนำไปสู่การขาดของความคิดใหม่
มีการขาดของพิซซ่าอินทรีย์ ซึ่งจะจำกัดตลาดเป้าหมาย
พิซซ่าฮัทภัยคุกคาม
ไรซิ่งแข่งขันทำลายพิซซ่าฮัทเป็นผู้บริโภคหาความสะดวกสบายมากขึ้น;
นี้จะลดจำนวนขายที่ใช้ โดยพิซซ่าฮัทขายเหล่านี้จะไป
บริษัทขนาดเล็กที่จะเรียกเก็บไม่
เพิ่มขึ้นชี ทุนคุกคามระยะขอบ ชีเป็นสิ่งจำเป็นกับธุรกิจก็มี
หลัก มีสำหรับพวกเขาไม่สามารถไปด้วยออก นี้อาจทำให้พิซซ่าฮัท
ซื้อสินค้าจากต่างประเทศ หรือซื้อถูกกว่าแบรนด์ในที่สุด
ภัยคุกคามจาก Dominos พิซซ่า จากแม็คโดนัลที่พยายามจะแนะนำยังมี
เรียกว่าอาหารใหม่ที่พิซซ่า: McPizza เพื่อให้พิซซ่าฮัทจะมีการปรับปรุง หรือ
รักษาคุณภาพของพิซซ่าเพื่อแข่งขันกับ Dominos McDonalds มาร์คัส Griffiths
ให้ พิซซ่าฮัทที่ครองตลาดนี้ พวกเขายังจะให้ราคาของ
ลงนี้อาจทำให้พวกเขาซื้อดีจากต่างประเทศซึ่งมีราคาถูกกว่าด้วย
โอกาส
พิซซ่าฮัทสามารถแนะนำพิซซ่าใหม่ขนาดเปลือกแตกต่างกันและรสชาติได้ พฤษภาคมนี้
ดึงดูดลูกค้าใหม่กับรสชาติใหม่ และนี้อาจเพิ่มขายของ
พิซซ่าฮัทได้ขยายเข้าไปในเมนูตลาดอินเดีย และจะชื่นชอบเก่าไป
ขายในสหรัฐฯ ส่งเสริม
พิซซ่าฮัทมีเป้าหมายสินค้าหรูและผู้บริโภค downscale ฐาน นี้
ดึงดูดลูกค้าที่เต็มใจที่จะซื้อพิซซ่าเหล่านี้
เมตริกซ์ของ Ansoff
เมตริกซ์ของ Ansoff แสดงแบบกลยุทธ์หลักที่ใช้กับบริษัท
เราเชื่อว่า เป็นตัวเลือกที่ดีที่สุดสำหรับพิซซ่าฮัทเพื่อ แนะนำผลิตภัณฑ์ใหม่ในที่มีอยู่
ตลาด.
เพื่อบริษัทนี้ควรเป็นไปตามกลยุทธ์การพัฒนาผลิตภัณฑ์ นี้อาจเกี่ยวข้องกับ
พบการปรับเปลี่ยนหรือเพิ่มเติมของผลิตภัณฑ์มีช่วง ซึ่งใน
อาจต้องใช้การวิจัยและพัฒนาได้ ดังนั้นพิซซ่าฮัทสามารถแนะนำใหม่
พิซซ่ากับรสชาติที่แตกต่างกันเพื่อขยายช่วงของผลิตภัณฑ์ นอกจากนี้ยังเป็นพิซซ่าฮัท
นำตลาดนี้มีเงินในการวิจัย และ
พัฒนา
เรารู้สึกว่า พิซซ่าฮัทควรทำตามกลยุทธ์ของการกระจาย เป็นสูง
ความเสี่ยงกลยุทธ์ยากมากสำหรับพวกเขาในการค้นหาแตกต่างกันโดยสิ้นเชิง
ผลิตภัณฑ์มีสหประชาชาติที่มีประสบการณ์ และมีทักษะในการผลิตเช่นจำกัด
ลูกฟุตบอล ลูกค้าในเซ็กเมนต์นี้จะต้องไปที่แบรนด์ด้านบนเช่นอาดิดาส
และไนกี้

ผลลัพธ์ (ไทย) 2:

Marcus Griffiths
SWOT ANALYSIS Pizza Hut
chain of restaurants and franchises International based in Addison.
, Texas, USA (north of Dallas) specializing in.
, pizza American style with On the side (Depending
on location): buffalo wings, bread, and garlic bread. , Pizza
Hut is the largest pizza restaurant chain in the world and a subsidiary.
's Yum! Brands Inc., whose restaurants around.
34,000 Dessert units and kiosks in operation. 100
countries
, is a pizzeria chain founded in 1958 by brothers mass - Dan and Frank.
borrowed $ 600 from their mother's brothers. Some people buy second-hand
equipment from the student Wichita State University took the pizza family recipe.
rented a small building and opened the first store at the intersection of busy.
Wichita, Kansas,
the oldest continuously operating Pizza Hut in the world. located in Manhattan, Kansas.
, shopping And tavern district known as. Aggieville
Analysis SWOT Pizza Hut. strengths • part of the food chain, the largest in the world. • More than 20,000 franchisees worldwide. • leading brand in the UK. • innovative range of pizzas under one roof. roof • TV commercials are famous. • Food Attracts people in various ranges from young to old. , financial situation • Audio and international operators. • holds 100% Yum! • Pizza Hut is located on top of a full-service tree restaurants worldwide. weaknesses • Loyal customers are feeling the satisfaction of pizza. Is reduced while Novak • said that the expansion of Pizza Hut in China is exceedingly good. had to struggle with the problem in New Zealand and Australia. • a system is complex and controversial within the franchise. Franchising is • There is a lack of organic pizzas is to limit the target market. Threats • Competition is increasing destruction Pizza Hut as more consumers go for. comfort increased costs • Cheese threatening edge. • Threat from Dominos pizza from Mc Donald's effort to. introduce a new food called Pizza: McPizza. Marcus Griffiths opportunities • new pizza with a crust that is different and delicious. • Pizza Hut menu expanding Indian market and appears to be an old favorite to drive. sold in the United States targets • Pizza Hut luxury products and downscale consumer base. spots Cardboard Pizza Hut Pizza Hut is the The largest restaurant chain in the world, apparently. means that they dominate their market and to invest in new products such as pizza. they have low competition, even if they are competitors as well. Dominos Pizza But they have an advantage over these points. The cottage is the food like that. introduced different from Dominos Pizza, this means that Pizza Hut might be more sales will result. has more income, which may help Pizza Hut is any improvement or adjustment. Change is needed to operate Pizza Hut has a huge market appeal. More customers meant for. percentage of sales, which could lead to greater profits. pizzas weaknesses cottage loyal customers are feeling the satisfaction of pizza is reduced. , which may contribute to the satisfaction of its clients. low levels and a decrease in customers and credibility. market may lead to conversion to customer as major competitors. Dominos Pizza while Novak said Pizza Hut's expansion in China is exceedingly good at. was grappling with the problem of New Zealand and Australia , this means they are. losses in places like New Zealand and Australia, this may be because of them. culture and way of life may be defined as Pizza Hut have introduced a range of diversity. products to attract client's lifestyle and culture. has Computer systems are complex and conflict within the franchise is. leading to the cancellation of the motivation of employees. , reducing the quality of the product (pizza), service to. customers and may lead to a lack of thought. New Organic Pizza is the lack of which limits the target market is. Threats Pizza Hut competition increased break Pizza Hut as consumers go for. The more comfortable; This will reduce sales volumes consumed by Pizza Hut is selling these. companies Small charge less. costs rising edge Cheese Cheese threat is needed to run the business as it becomes available. well that that they are. Unable to get away with it, this could lead to a Pizza Hut. was eventually purchased from abroad or the purchase price. Threat from Dominos pizza from Mc Donald's effort to introduce. European food called Pizzas: McPizza to Pizza Hut needs to be updated. maintain the quality of the pizza in order to compete with Dominos and McDonalds, Marcus Griffiths. , to ensure that Pizza Hut's position on this market. they were also required to provide their prices. them , and this may lead them to buy a good from abroad are cheaper. chances Pizza Hut is introducing a new pizza with a crust that is different and delicious. , this may attract new customers to your own taste and might. increased sales of Pizza Hut has expanded into the Indian market and it seems to be an old favorite. bolster sales in the United States , Pizza Hut aims luxury products and consumer base. downscale; This will attract customers who are willing to buy these pizzas. Ansoff Matrix -matrix Ansoff suggests strategic options that are available to the company. , we believe it is the best choice for Pizza Hut is introducing a new product in an existing. available in the market , so the company should RoHS Product development strategy may involve modifications of or additions to the product range currently. might require research and development. , so that Pizza Hut can introduce new. pizzas taste different in that. to expand their product is also a Pizza Hut bringing the market, they have the money to indulge in research. development , we feel that Pizza Hut should follow a strategy of diversification is high. strategies the risk that it will be very difficult for them to find out completely. Different products as they will cancel the experience and skills are limited, such as in manufacturing. football Customers in this segment want to go to the top brands like Adidas. , and Nike

ผลลัพธ์ (ไทย) 3:

Marcus A. Griffith's. SWOT Analysis The Pizza Hut chain of Restaurants and franchises International based in Addison. , Texas, United States (Northern Suburb of Dallas) specializing. Americans Along with style Pizza Side dishes including (depending on. Place): Buffalo Wings , Breadsticks and Garlic Toast. Pizza Hut is The World's largest Pizza Restaurant and a subsidiary. 'S Yum! Brands, Inc.






All Restaurants are Around
, delivery Restaurants Take out The Unit. And kiosks in 100
.
chain Pizzeria was founded in 1,958th by Brothers Dan and Frank Carney.
borrowed $ 600 from My Brother to buy some Equipment. then a Student at The University of Rama's. Royal. The Family took Pizzas. rented a Small Building


First opened The Store and The Occupied.
Wichita, Kansas.
'S oldest continuously Pizza Hut in The World in Manhattan, Kansas.
, Shopping and Tavern Known As Aggieville district.
SWOT Analysis Strengths Pizza Hatfield is a Part of The largest in The World. - Restaurants, over 20, 000 franchises Worldwide. - The leader Brand in The UK





Each range of pizza innovations under one roof.
-
- television commercials, famous restaurant attracts people from various periods, from young to old financial situation.
- Sound and recirculating the country.
- 100% owned by Yum!
- Pizza You sit on top of the world-class restaurants trees.
weaknesses
- loyal customers feel the satisfaction of pizza down.
- while Novak said Pizza Hut's expansion in China will be even better.
has combat the problem in New Zealand And Australia
- with complex computer systems and internal conflicts from franchisees.
- without the use of organic This will target market - the growing threat of the pizza itself. The cottage is a consumer to a more convenient



- the rising cost of cheese edges.
- threatening threats Domino's Pizza from Mc Donald had tried. introduce new foods is pizza Tel: mcpizza. Marcus A. Griffith's. - the new pizza shell with different flavors. Menu - Pizza Hut expanding Indian market and look old. pleasing to bolster sales in the U.S.






- Pizza Hut, Target, in-and downscale images. 's Pizza Hut strengths by Pizza Hut is a restaurant chain in the world, of course. means that they dominate their market and can invest. in new products such as pizza, they have low competition Although they are competitors, for example. Domino's Pizza ,




but they have an advantage over these Pizza Hut is a restaurant as well.
, like Domino's Pizza, Pizza Hut, which means there could be selling so.
view more Pizza Hut, which may help with any improvements. Modify or
business needs, Pizza Hut is
a large market that attracts customers. More significantly higher percentage
of sales This may lead to greater profits.

loyal customer of Pizza Hut have felt. Satisfaction pizza was rejected. This may lead to customer satisfaction.
minimum and a decrease in customers and credibility.
market may lead to customer conversion to competitors like Domino's Pizza while.
.
Novak said Pizza Hut's expansion. In China, it is exceptionally good. With
the problem in New Zealand And Australia So this means they
lose money in places like New Zealand and Australia, which may be due to culture. And the trajectory of their lives
, perhaps the Pizza Hut to introduce more diverse range.
products to attract customers to their lifestyle and culture.
has complex computer systems and internal conflicts of the franchise is.
leading to de-motivation of staff. Reduce the quality of the product (pizza), service. customers and may lead to a lack of new ideas. . has no organic pizzas, which will determine the target market. , Pizza Hut increased competitive threat that Pizza Hut is more convenient to the consumer. , this will reduce the amount of Pizza Hut is selling consumed by these sales will go.






smaller companies charge less Rising costs threaten
margins cheese cheese business, it is essential to have.
primary good That they were not able to go with it. This may lead to a Pizza Hut.
, eventually buying foreign goods. Or buy cheaper brands Domino's Pizza
is the threat from Mc Donald is trying to introduce.
meal at Pizza Tel: mcpizza. therefore needs to be updated or Pizza Hut.
maintain the quality of the Domino's Pizza in the race. And Mc Donald Marcus A. Griffith's.
, to ensure that Pizza Hut dominate this market, they will still have to keep their prices.
, and this may lead them to buy from abroad, the prices. cheaper than Pizza Hut has introduced a new pizza crust with different sizes and flavors.

, this may
attract new customers with new flavors And may increase their sales.
, Pizza Hut has expanded into the Indian market and the old favorite. bolster sales in the U.S., Pizza Hut and targets the luxury consumer base downscale; This will appeal to customers who are willing to buy pizza Ansoff. . matrix




ansoff Matrix shows the company's core strategy.
, we believe that the best option for Pizza Hut is introducing a new product in an existing market.
.
, the company should follow a product development strategy. This may involve modification.
huge range of products on offer Which in turn
may require research and development , so Pizza Hut is introducing a new pizza.
, with different flavors in order to extend the range of their products in addition to Pizza Hut.
leading the market, they have the money to indulge. Research and development .
, we feel that Pizza Hut should follow the strategy of the enterprise. This is a strategy that has a high risk.
, as it is very difficult for them to find a different build.
products as they are, and have experience and limited skills, for example in production.
football. clients in this group would like to make. the top, like Adidas and Nike.
.