Social media, of course, serves a purpose as well, making it difficult to determine how nefarious an individual’s time commitments to the hobby really are. Social networking sites have streamlined connectivity, productivity and interaction in many ways since inception. Networking allows old companions and acquaintances to keep in touch, and, by allowing users to compare one’s accomplishments, interests and milestones in life, social sites like Facebook provide users with a benchmark for what is normal or acceptable. These sites are not without purpose or reward. It’s when using social media occupies so much time that the activity becomes unfruitful. When this happens, users may need to seek help in order to curtail unhealthy investitures of time in social networking.