The preponderance of the predictor internal integration is also reflected in the case of strategic management of knowledge, where internal integration accounted individually for 38% of the variance, whereas external adaptation accounted for only 4%. Similarly, studies on the concept of organizational market orientation stemming from the management field (Baker & Sinkula, 1999, cit. in Jiménez-Jiménez& Cegarra-Navarro, 2007) emphasize the importance of internal processes (e.g, interdepartmental dissemination, consideration, and processing and the organizational use of information) in the organization’s adaptability to the external environment.