While most people would probably consider details of their health lives to be of little interest or value to others, such details form the basis of a lucrative industry. In 2013, the U.S. Senate Committee on Commerce, Science and Transportation released a highly critical review of the current state of the so-called data broker industry. Data brokers collect, package, and sell information about specific individuals and households with virtually no oversight. This data includes demographic information (ages, names, and addresses), financial records, social media activity, as well as information on those who may be suffering from “particular ailments, including