Values represent basic, enduring convictions that “a specific mode of conduct or
end-state of existence is personally or socially preferable to an opposite or converse
mode of conduct or end-state of existence.Values involve judgment because they
represent an individual’s ideas about what is right, good, or desirable. All of us have a
hierarchy of values that form our value system. This system is identified by the relative
importance we assign to values such as freedom, pleasure, self-respect, honesty, obedience,
and equality. We can evaluate values in relation to two attributes