Consumer Use Findings:
Washing every 10 times a product is worn instead of every 2 times reduces energy use, climate change impact,and water intake by up to 80%.
Significant differences between regions:
Consumers in China are leading the pack: when it comes to laundering their jeans, they mostly wash in cold water and air dry
American consumers had the highest water intake and use of non-renewable energy. The good news is that Americans more prevalently use cold water
Consumers in the UK and France mostly air dry their jeans but they use more hot water than American or Chinese consumers
Consumers in the USA, UK and France wash their jeans more frequently than in China