The communication activities with online media are diversified. They vary from creating press releases, posting them on a website to making a blog. In addition, a company can create the email alerts to let journalists or third parties to sign up and know about interesting news or put those news to news feeds on its website. (Chaffey [referred 1.12.2009]).
A company can put the press release on its website. It can also contact the media such as journalists and third parties or even the publications to publish these sources. Let them know about the valuable, updated and interesting information that is going on inside the company and on the specific field. The journalists or the third parties can help to make the press releases to be published and known by many people. The press release here means an announcement or a written statement based on the purpose of the company. For example, companies can use a press release to inform or promote their new products, services, and so on.