Financial
-grow and expand -increase sales -enhance customer value -improve cost structure
Customer
-brand positioning -low cost product solutions -real life experience stores -rich content catalogs
Internal Business Processes
-minimizing storage and transportation costs -quality testing -product development -market research reports
Learning and Growth -
culture of hearts - e-learning programmes, training programmes and workshops -sharing experience, ideas, innovations, knowledge and know-how -market research reports -IKEA college