The red curve of the letter C of Coca-Cola represents energy and conveys life without burdens. The orange carriage of HERMES presents pioneer characteristics and particular traits of carry all before one. The yellow arch of McDonalds stands for delicious food and friendly services services. The green goddess of Starbucks conveys the concept of a mental experience. The blue letters of IBM convey reliability, availability, and security to customers. The purple image of ANNASUI conveys bewitchment at night, adventure and lure of the journey as well as mystery and the wilds of dreamland. The black Equestrian knight of BURBERRY stands for moving forward in the spirit of an explorer. Finally, the white image of CHANEL conveys a permanent, beautiful and unique aroma