The limitations presented on this research might come
from the focus given on young consumers (aged 15-30 years
old), sports-wear brands’ principal target group. Another
limitation can be found on the domain of the interfaces used
the experiments: sportswear e-stores. Different domains
might produce different results, for instance an e-learning
site results might differ from out domain results. The online
shopping trends of a country also seemed to play an
important role in the findings of this research.