For instance, even though that car can be seen and felt and driven, there are other aspects that determine how we relate to the vehicle, such as feelings of power or freedom or security. Even though they aren’t part of the actual structure of the car, they’re still part of what draws us to the vehicle, so they ought to be part of how the automaker markets and sells it. - See more at: http://www.howdesign.com/articles/metaphor/#sthash.xWm85rkR.dpuf