The district is located on the eastern rim of the Palatinate Forest a line of hills called the Haardt. The German Wine Road (Deutsche Weinstraße), a scenic road along the best vineyards of the Palatinate wine region, runs through the district from north to south. The district is sometimes called "the heart of the Palatinate".
The best wine-growing area is the Mittelhaardt ("Middle Haardt"), where the Riesling wine is cultivated, which is considered to be one of the best German wines.
It is known for the great wine which they celebrate every year.