This isn't simply a matter of showing people poor sales statistics or talking about increased competition. Open an honest and convincing dialogue about what's happening in the marketplace and with your competition. If many people start talking about the change you propose, the urgency can build and feed on itself. - See more at: http://www.mindtools.com/pages/article/newPPM_82.htm#sthash.QUHzHiPr.dpuf