In the 1930s, there began a movement toward a more the ladylike appearance. Budding, rounded busts and waistline curves were made apparent, and hair became softer and luscious as we continued to make improvements in the hair department. Foreheads which had been hidden by cloche hats were revealed and adorned with small plate shaped hats. Clothes were keen on emphasizing the feminine figure, sweet and tidy in the daylight with a return to a glamour look at night.